Rama Bijapurkar is a recognised thought leader on business-market strategy and India’s consumer economy. She, an independent management consultant, is amongst India’s most experienced Independent Board Directors with extensive experience on the Boards of several of India’s Blue-chip Companies and Public Institutions and also is a Professor of Management Practice at Indian Institute of Management, Ahmedabad.

She has been a dominant voice in the Indian media on business and policy issues, and is the author of hallmark books on Consumer India “We are like that only: Understanding the Logic of Consumer India”, “A Never-Before World: Tracking the Evolution of Consumer India” and “Customer in the Boardroom – crafting customer-based business strategy”.

Her over four decades of work experience in strategy consulting and market research includes her own consulting practice, and employment with McKinsey Company; MARG (now Nielsen India), Mode Services (now TNS India).

Rama Bijapurkar holds a B.Sc (Hons) degree in Physics from Delhi University and a Post Graduate Diploma in Management from the Indian Institute of Management, Ahmedabad.